[Monthly Mixing] On August 19, Spotify announced that Billie Eilish has become the platform's most streamed monthly artist. With this achievement, Eilish has surpassed the previous record holder, The Weeknd, setting a new milestone.
In June, Eilish became the third artist to surpass 100 million monthly listeners, following The Weeknd and Taylor Swift. Currently, Eilish has 97.39 million monthly listeners, narrowly trailing Taylor Swift's 97.40 million.
Eilish's growth in streaming performance is notable. Eight of her 82 songs are included in Spotify's 'Billions Club' (tracks streamed over 1 billion times), with her collaboration with Khalid, "Lovely," accumulating over 2.8 billion plays.
Her third studio album, "Hit Me Hard and Soft," released in April 2024, debuted at number 2 on the Billboard 200 chart, marking a commercial success. Songs from the album, including "Birds of a Feather," "Chihiro," and "Lunch," are performing well on streaming charts.
Music industry experts are paying attention to how streaming platform algorithms and changes in listener consumption patterns affect artists' popularity. Eilish's fandom, particularly among younger generations, is believed to have played a significant role in her streaming success.
Spotify's monthly listener count is updated every 24 hours, providing a real-time reflection of current popularity. However, some point out that this metric only indicates short-term trends and has limitations in assessing an artist's overall influence or long-term performance.
The industry is keenly watching how the competition among top artists, including Eilish, will unfold in the streaming market, and how these changes will impact the music industry as a whole.
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